https://npi.adsocy.com/2026-11-051.0 https://npi.adsocy.com/capitulos/2026-11-050.9 https://npi.adsocy.com/invitados/2026-11-050.8 https://npi.adsocy.com/empresas/2026-11-050.7 https://npi.adsocy.com/ideas/2026-11-050.8 https://npi.adsocy.com/sobre/0.4 https://npi.adsocy.com/capitulos/63-jose-angel-cuadrado-abside-media/2026-11-050.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/fb521c0b-6f9b-47fd-bdc6-cf41c5d001a8/c86b46f14f95d2650a3771060b6e467f6cde8f037d08c827362057f89237da98.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/fb521c0b-6f9b-47fd-bdc6-cf41c5d001a8/c86b46f14f95d2650a3771060b6e467f6cde8f037d08c827362057f89237da98.jpg#63 José Ángel Cuadrado«Las redes se quedarán con quien aporte valor». José Ángel Cuadrado, Coordinador Digital en Ábside Media, en NP*I.https://www.youtube.com/embed/LXBpXuOc7KM23632026-11-05yes https://npi.adsocy.com/capitulos/62-laia-alarcon-lidl/2026-10-280.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/212a33d7-d14a-4d83-bf78-eed133ddfd01/1674f124b400d9fdbd18a1f727662a64a7cf47174d392b254a774922b8191933.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/212a33d7-d14a-4d83-bf78-eed133ddfd01/1674f124b400d9fdbd18a1f727662a64a7cf47174d392b254a774922b8191933.jpg#62 Laia AlarcónUn retailer que se ha convertido en medio. Una app con más de 10 millones de usuarios que ya no va solo de cupones. Y unos clientes que presumen con orgullo…https://www.youtube.com/embed/rJIsAZsq_tI36632026-10-28yes https://npi.adsocy.com/capitulos/61-marta-dominguez-mediamarkt/2026-10-200.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/e03a2988-09f7-40dd-9a1e-a8947f783b3e/2d83087e00e9872dac937c40ecd20f17613b9eee6f11678c654c09f6755925fa.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/e03a2988-09f7-40dd-9a1e-a8947f783b3e/2d83087e00e9872dac937c40ecd20f17613b9eee6f11678c654c09f6755925fa.jpg#61 Marta DomínguezMarta Domínguez, Head of Marketing en MediaMarkt España, en NP*I. El trabajo del CMO es conseguir que la gente quiera compartir lo que hace la marca. IKEA…https://www.youtube.com/embed/QLnvwPkkjlE36222026-10-20yes https://npi.adsocy.com/capitulos/60-maria-luisa-de-la-pena-allianz/2026-09-230.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/929c0607-6eda-46b6-a262-8398db8d48e6/91b0973a4c1071e987cb8d04c57dcba751aa294e8d511fbded2aa32c9ed81964.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/929c0607-6eda-46b6-a262-8398db8d48e6/91b0973a4c1071e987cb8d04c57dcba751aa294e8d511fbded2aa32c9ed81964.jpg#60 María Luisa de la Peña«No basta con estar». María Luisa de la Peña, Chief Marketing & Customer Officer en Allianz España, en NP*I.https://www.youtube.com/embed/yEQbsil7VjU36142026-09-23yes https://npi.adsocy.com/capitulos/59-miguel-blanc-dentsu/2026-09-070.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/6baed2c9-0e0b-4cdb-ab8a-139bc30d3984/2a28b878bd28f8bc3f06ac81ec05ec792b4ae0c918f9b8037a291b4e8a52f935.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/6baed2c9-0e0b-4cdb-ab8a-139bc30d3984/2a28b878bd28f8bc3f06ac81ec05ec792b4ae0c918f9b8037a291b4e8a52f935.jpg#59 Miguel Blanc«No hay crecimiento sin confianza». Miguel Blanc, Chief Investment Officer en Dentsu Spain, en NP*I.https://www.youtube.com/embed/Hk8pdsykQ2035622026-09-07yes https://npi.adsocy.com/capitulos/58-raquel-carrillo-deutsche-bank/2026-07-010.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/9f3c6256-d59e-4f94-b802-209624db516d/e007464baa6d97e050cc797b9f7bc7d017a17b8dac9731ff10dfbe7b6c9f7ec4.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/9f3c6256-d59e-4f94-b802-209624db516d/e007464baa6d97e050cc797b9f7bc7d017a17b8dac9731ff10dfbe7b6c9f7ec4.jpg#58 Raquel CarrilloLa única morning routine que queremos ver no tiene skincare. Tiene KPIs 👀https://www.youtube.com/embed/Prv13sByE5032382026-07-01yes https://npi.adsocy.com/capitulos/57-sara-embarba-dazn/2026-06-240.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/881e6417-98fd-41cc-8d35-ed74663e1ab7/7400e6c3f541f8a7539bf8f764cd822158fd297333978cf5fdfe725a04486f7e.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/881e6417-98fd-41cc-8d35-ed74663e1ab7/7400e6c3f541f8a7539bf8f764cd822158fd297333978cf5fdfe725a04486f7e.jpg#57 Sara EmbarbaSara Embarba, Brand & Media Manager en DAZN, en NP*I. El digital pesa un 60% frente al 40% del off en el mix de DAZN. Si tu estrategia se apoya en un único…https://www.youtube.com/embed/QSF6K5v5BQc30182026-06-24yes https://npi.adsocy.com/capitulos/56-joaquin-mouriz-bnp/2026-06-100.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/8f6b5b03-a29a-43ea-9bb0-a76a952e355b/7b7f08129a1d487c3e0ab265e784b51bcbb4dc8f2fb10859718916b6464eff0c.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/8f6b5b03-a29a-43ea-9bb0-a76a952e355b/7b7f08129a1d487c3e0ab265e784b51bcbb4dc8f2fb10859718916b6464eff0c.jpg#56 Joaquín MourizUna conversación sobre comunicación, social media, IA y el valor de mantener el criterio cuando todo cambia demasiado rápido.https://www.youtube.com/embed/vfAJJfUkB2c26812026-06-10yes https://npi.adsocy.com/capitulos/55-sandra-manresa-banco-santander/2026-05-270.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/7bdd0e2c-169e-4e0c-9f3b-51783cb48777/74b4e52af971e3e3a0fea833f40d0930c069aa90f675eb3c06620f6f08752e4c.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/7bdd0e2c-169e-4e0c-9f3b-51783cb48777/74b4e52af971e3e3a0fea833f40d0930c069aa90f675eb3c06620f6f08752e4c.jpg#55 Sandra ManresaSandra consigue simplificar lo complejo y traducir de banco a humano. Y nos recuerda algo imprescindible en esta industria: detrás de cada dato, cada clic y…https://www.youtube.com/embed/6xQt3AWL2uE32792026-05-27yes https://npi.adsocy.com/capitulos/54-paula-avila-movistar/2026-05-200.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/801732aa-bf67-4440-a40a-0697166b457d/6629efd2d56093f7c7ecc497dc1db6436c9fba6f9dc70e3e8ed48172592d9c77.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/801732aa-bf67-4440-a40a-0697166b457d/6629efd2d56093f7c7ecc497dc1db6436c9fba6f9dc70e3e8ed48172592d9c77.jpg#54 Paula ÁvilaY ante la pregunta “¿y ahora qué?”, Paula tiene esa capacidad de hacer fácil lo que parece difícil: bajar lo aspiracional a lo tangible, convertir ideas en…https://www.youtube.com/embed/skXygPvDDm443122026-05-20yes https://npi.adsocy.com/capitulos/53-blanca-rabena-youplanet-media/2026-05-140.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/5c30339c-46bb-4c3a-9076-ee43e41c2cab/5f8a18202145159d6965c31a477667e0a2ce2033c152dbcf40eeaa7a45627268.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/5c30339c-46bb-4c3a-9076-ee43e41c2cab/5f8a18202145159d6965c31a477667e0a2ce2033c152dbcf40eeaa7a45627268.jpg#53 Blanca RabenaSi quieres entender de que va esto de la creator economy, es tu podcast.https://www.youtube.com/embed/DdJiKblvTlo38652026-05-14yes https://npi.adsocy.com/capitulos/52-manuel-garcia-merono-omnicom-media/2026-05-050.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/d66b9205-b76b-4d4b-bf3b-e1855639f5ef/307d9936a4cfdb8759866fa482d932b9620ced5985e0771d44a0b700dfe1abb4.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/d66b9205-b76b-4d4b-bf3b-e1855639f5ef/307d9936a4cfdb8759866fa482d932b9620ced5985e0771d44a0b700dfe1abb4.jpg#52 Manuel García Meroño«Sentir el orgullo de lo que haces». Manuel García Meroño, Chief Commercial & Investment Officer en Omnicom Media Spain, en NP*I.https://www.youtube.com/embed/ufD2-OBg9fM35512026-05-05yes https://npi.adsocy.com/capitulos/51-blanca-formariz-nethodology/2026-04-280.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/7ce5b24c-ad01-4947-91d0-5a9947bf1e1d/2496463356650b5603ca414586f7bbfc0177915883983085e3168d682e4adaf1.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/7ce5b24c-ad01-4947-91d0-5a9947bf1e1d/2496463356650b5603ca414586f7bbfc0177915883983085e3168d682e4adaf1.jpg#51 Blanca Formáriz«Volumen no es igual a importancia». Blanca Formáriz, Directora General en Nethodology, en NP*I.https://www.youtube.com/embed/Tf7xfOzmLbc30732026-04-28yes https://npi.adsocy.com/capitulos/50-ana-brito-el-show-de-briten/2026-04-210.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/37c0329b-5cfc-4993-b881-7e5aa0106efe/6bed6f2b41ee35d742546af9ef2f18e8bcda3bf78846836fef5a526a435c3271.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/37c0329b-5cfc-4993-b881-7e5aa0106efe/6bed6f2b41ee35d742546af9ef2f18e8bcda3bf78846836fef5a526a435c3271.jpg#50 Ana BritoAna Brito, Creadora de contenido, presentadora y speacker en El Show de Briten, en NP*I. Supo que era en serio al ver crecimiento exponencial y la primera…https://www.youtube.com/embed/wZxmSk8MEKE38282026-04-21yes https://npi.adsocy.com/capitulos/49-charlie-lastra-tbwa/2026-03-310.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/174ecedd-b609-434d-b94d-96dfe7e8f26e/90a4e54924e999a33ecb67144ea1ed3973f46220e23b28601699810459218672.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/174ecedd-b609-434d-b94d-96dfe7e8f26e/90a4e54924e999a33ecb67144ea1ed3973f46220e23b28601699810459218672.jpg#49 Charlie LastraCharlie Lastra, Director creativo en TBWA, en NP*I. No es capaz de desarrollar creatividad si el contexto no es divertido, como un niño jugando. Para entrar…https://www.youtube.com/embed/WZ4FWg8O-1434982026-03-31yes https://npi.adsocy.com/capitulos/48-vanesa-castro-leroy-merlin/2026-03-260.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/a4cde893-b7d1-4042-bcec-49c02dd8d95c/3a87a8e8ed690eed7a5fe158055f5a782567a729ee3ce4ceef6902a44109cba9.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/a4cde893-b7d1-4042-bcec-49c02dd8d95c/3a87a8e8ed690eed7a5fe158055f5a782567a729ee3ce4ceef6902a44109cba9.jpg#48 Vanesa CastroVanesa se sienta en nuestros micros para hablar de lo que implica hacer social hoy: criterio, marca… y disfrutar desde lo incómodo.https://www.youtube.com/embed/HXeX4eEWod837232026-03-26yes https://npi.adsocy.com/capitulos/47-david-jimenez-y-susana-alonso-legalitas/2026-03-180.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/75200412-898d-4ef0-9ac6-9587abcc572d/c052785812c012b2dce9b25afed5fbac917e9e4cc3fe7519f5e8dfe407f45001.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/75200412-898d-4ef0-9ac6-9587abcc572d/c052785812c012b2dce9b25afed5fbac917e9e4cc3fe7519f5e8dfe407f45001.jpg#47 David Jiménez y Susana Alonso«Si contestáis a esto… cerramos el podcast». David Jiménez y Susana Alonso, Dir. Comunicación y Media Director en Legalitas, en NP*I.https://www.youtube.com/embed/RTB-5vGxS2c30322026-03-18yes https://npi.adsocy.com/capitulos/46-sofia-sendagorta-omd/2026-03-110.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/f9e2e5bf-dd04-4f40-bba5-a947e48d1299/989c1c7c939467ec264d34be51c02298f4c8092b383865a09bc0080a05469670.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/f9e2e5bf-dd04-4f40-bba5-a947e48d1299/989c1c7c939467ec264d34be51c02298f4c8092b383865a09bc0080a05469670.jpg#46 Sofía SendagortaSofía Sendagorta, Business Lead en OMD España, en NP*I. Hay que dejar de hablar de fragmentación y empezar a hablar de descentralización del control. El…https://www.youtube.com/embed/85FqjfiGsQY33892026-03-11yes https://npi.adsocy.com/capitulos/45-cesar-alonso-movistar/2026-03-050.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/a8c5daea-cac4-4c0c-a8eb-06fe1142b194/9eebfa750d39ae27d9d21e72ddadb01364c0367fb58e92a22f9e5096758a9b26.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/a8c5daea-cac4-4c0c-a8eb-06fe1142b194/9eebfa750d39ae27d9d21e72ddadb01364c0367fb58e92a22f9e5096758a9b26.jpg#45 César AlonsoHablar de algo clave: diferenciarse en un entorno donde todo se automatiza.https://www.youtube.com/embed/1fxF_pWdWLI33902026-03-05yes https://npi.adsocy.com/capitulos/44-german-silva-jungle/2026-02-260.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/21829b06-1683-4704-bc71-99e88d0c5680/265fee1a1817633e550a790b76f0176a18e7ed121a963c57ac32653e6df06b59.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/21829b06-1683-4704-bc71-99e88d0c5680/265fee1a1817633e550a790b76f0176a18e7ed121a963c57ac32653e6df06b59.jpg#44 Germán SilvaGermán Silva, Creative Vice President en JUNGLE, en NP*I. El objetivo con KFC no es vender nuggets, sino crear fans que sostengan una relación de largo…https://www.youtube.com/embed/CuHlXH-aVDw35222026-02-26yes https://npi.adsocy.com/capitulos/43-antonio-mayor-y-javier-nogal-grupo-social-once/2026-02-190.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/05e347ae-faf8-4cb5-9d27-037e86f8a32c/5e3ea4cbb36764c61110b72142b0dac6505d73fd8c348927a9281d20fdbcc84b.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/05e347ae-faf8-4cb5-9d27-037e86f8a32c/5e3ea4cbb36764c61110b72142b0dac6505d73fd8c348927a9281d20fdbcc84b.jpg#43 Antonio Mayor y Javier NogalUn podcast que refleja la comunicación con propósito social de una marca emblemática, Grupo Social La Once: Hablamos de propósito de verdad, de insights que…https://www.youtube.com/embed/Gch1IC37Wsw20312026-02-19yes https://npi.adsocy.com/capitulos/42-jaime-pelegri-spotify/2026-02-110.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/d4ac5d82-90d8-474c-87cf-bc5c11c131fe/4763351a6f8c0119e1ee88e02c6ce6aa475459ff2c70d3a2e1dcf66cd7d21b8d.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/d4ac5d82-90d8-474c-87cf-bc5c11c131fe/4763351a6f8c0119e1ee88e02c6ce6aa475459ff2c70d3a2e1dcf66cd7d21b8d.jpg#42 Jaime PelegríJaime Pelegrí, Head of Sales en Spotify, en NP*I. La Gen Z adopta el vídeo en Spotify mucho más rápido que generaciones anteriores. España es el mercado con…https://www.youtube.com/embed/_CVgEsQt6Rk32692026-02-11yes https://npi.adsocy.com/capitulos/41-icaro-moyano-wpp-media/2026-01-280.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/bad33f73-d7dc-4fd2-8120-d87e67b4875e/662024c26a590903fb4455a25dc4000870cb48009edd9106f25977ccf5f926f8.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/bad33f73-d7dc-4fd2-8120-d87e67b4875e/662024c26a590903fb4455a25dc4000870cb48009edd9106f25977ccf5f926f8.jpg#41 Ícaro MoyanoÍcaro Moyano, Chief Strategy Officer en WPP Media, en NP*I. Ser memorable es integrarse en la vida de las personas; ser relevante es estar en sus puntos de…https://www.youtube.com/embed/xKb9ksm5L1g43712026-01-28yes https://npi.adsocy.com/capitulos/40-maria-faura-guerlain/2026-01-210.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/9a3cd7b4-359c-4a6f-94ae-77a8f5e99ea0/9010b4158d840518fcb07202cbe1206ae9db72cbfb11e25f5bf723cdcccb62df.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/9a3cd7b4-359c-4a6f-94ae-77a8f5e99ea0/9010b4158d840518fcb07202cbe1206ae9db72cbfb11e25f5bf723cdcccb62df.jpg#40 María Faurax40 | Ese savoir-faire Arrancamos el año con una referente de la industria del lujo.https://www.youtube.com/embed/Tm0oT2j6TMg32432026-01-21yes https://npi.adsocy.com/capitulos/39-alejandro-gomez-telepizza/2025-12-220.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/98c8ad23-cef0-4753-8abd-43d84bc14c92/3d7276ce8b81de46f23bd5d2bc312725589bee9645175e902c84453f9bf91d6c.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/98c8ad23-cef0-4753-8abd-43d84bc14c92/3d7276ce8b81de46f23bd5d2bc312725589bee9645175e902c84453f9bf91d6c.jpg#39 Alejandro GómezSi crees que branding y performance compiten ⚔️, este podcast es para ti.https://www.youtube.com/embed/vAlnGuu5apQ32312025-12-22yes https://npi.adsocy.com/capitulos/38-paco-mendoza-publicis/2025-12-020.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/a2a2c751-a6ab-4a1c-8ee9-6c05670bf2fe/81fd8e60521ff52f63f5af5ff221c6493e1123927c94c401a8a513b0e9ae04b8.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/a2a2c751-a6ab-4a1c-8ee9-6c05670bf2fe/81fd8e60521ff52f63f5af5ff221c6493e1123927c94c401a8a513b0e9ae04b8.jpg#38 Paco MendozaUn aperitivo de la extraordinaria conversación que nos regaló Paco Mendoza | CEO en Publicis España.https://www.youtube.com/embed/RfLr7PcaTUg29982025-12-02yes https://npi.adsocy.com/capitulos/37-cecilia-calvete-bmw/2025-11-250.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/a9ff8f4f-b102-4473-94e1-a41c042cfdb3/d8ca81e43298883a5c0b7944fb0cd7a7f14912b1740a8ad7a50968479fe00473.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/a9ff8f4f-b102-4473-94e1-a41c042cfdb3/d8ca81e43298883a5c0b7944fb0cd7a7f14912b1740a8ad7a50968479fe00473.jpg#37 Cecilia CalveteCecilia Calvete, Marketing & Events Manager en BMW, en NP*I. En un contexto de vorágine, el pilar es mantener la coherencia sobre un ADN claro. Retar lo…https://www.youtube.com/embed/2gRpmvw075k26132025-11-25yes https://npi.adsocy.com/capitulos/36-irene-monton-ipg-mediabrands/2025-11-180.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/5a038790-1970-467b-a8dc-39d6f4a94437/8ba83d185fe438999e3c903bd64555038286acf5809cf844c010eed335975e9e.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/5a038790-1970-467b-a8dc-39d6f4a94437/8ba83d185fe438999e3c903bd64555038286acf5809cf844c010eed335975e9e.jpg#36 Irene MontónIrene Montón | Head of Social en IPG Mediabrands, nos da las claves para entender el contexto actual de #SocialMediahttps://www.youtube.com/embed/ir11F8mSj7033382025-11-18yes https://npi.adsocy.com/capitulos/35-daniel-de-mingo-diageo/2025-11-120.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/dae0ca06-d17f-42f5-897b-275b8acf9ee5/0bfcbd981dd37b863538a7b9cf455c9cc27195af5c9c886667cd8e3058f62525.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/dae0ca06-d17f-42f5-897b-275b8acf9ee5/0bfcbd981dd37b863538a7b9cf455c9cc27195af5c9c886667cd8e3058f62525.jpg#35 Daniel de MingoDaniel de Mingo | Digital & Media Manager en Diageo, se ha puesto detrás de los micros de "Ni P*** Idea de Publicidad Digital" para recordarnos que la…https://www.youtube.com/embed/Xb66jHlfKXk37452025-11-12yes https://npi.adsocy.com/capitulos/34-rafa-magana-mazinn/2025-11-030.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/ec547b60-96f8-43dc-a000-e3272f8101b2/433e421a728e98aa6caccb370b7328a0ac9057ea35767aedca4ca3bb85c20c55.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/ec547b60-96f8-43dc-a000-e3272f8101b2/433e421a728e98aa6caccb370b7328a0ac9057ea35767aedca4ca3bb85c20c55.jpg#34 Rafa MagañaRafa Magaña, CoFounder en Mazinn, en NP*I. Las redes ya no son medios sino contextos donde la marca debe actuar sin forzar. Pensar una campaña para toda la…https://www.youtube.com/embed/kIz-zZXiKVw45592025-11-03yes https://npi.adsocy.com/capitulos/33-goretti-gomez-lopez-prosegur-corporate/2025-10-290.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/fc29e009-a09f-4877-89c7-27282b1225e3/07f3e173ac1415bf2f34540e50637ee54fad1e76f9fbc263bea5fa6abaa589b7.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/fc29e009-a09f-4877-89c7-27282b1225e3/07f3e173ac1415bf2f34540e50637ee54fad1e76f9fbc263bea5fa6abaa589b7.jpg#33 Goretti Gómez LópezCuando el marketing no es solo negocio, sino también impacto en la sociedad.https://www.youtube.com/embed/wnH1WVp0DYw31852025-10-29yes https://npi.adsocy.com/capitulos/32-javier-andres-atresmedia/2025-10-210.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/9b90e003-9671-4325-91a3-65811d78f68f/cdc59078116f4ddc4e1c511f2dd5fed83705caede19e9a33f257c7c8811ec23d.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/9b90e003-9671-4325-91a3-65811d78f68f/cdc59078116f4ddc4e1c511f2dd5fed83705caede19e9a33f257c7c8811ec23d.jpg#32 Javier AndrésLa revolución de la televisión comienza con este podcast de la mano de Javier Andrés, Director de Marketing en #atresmedia Publicidad.https://www.youtube.com/embed/X_jOR6VIwjE36382025-10-21yes https://npi.adsocy.com/capitulos/31-alberto-llaneza-the-summer-agency/2025-10-140.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/9ee7d6ee-6710-4a3e-a053-fad2ff196040/4cbe5220edcfd39db96a4888fc2e17ff2656bcc392c314ec927ecff09b1f5c45.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/9ee7d6ee-6710-4a3e-a053-fad2ff196040/4cbe5220edcfd39db96a4888fc2e17ff2656bcc392c314ec927ecff09b1f5c45.jpg#31 Alberto Llaneza¿Y si el mayor error de las marcas fuera intentar entender a las audiencias como si fueran estables, definidas y coherentes? Tuvimos el gustazo de charlar…https://www.youtube.com/embed/FhOzEvzUvUc43362025-10-14yes https://npi.adsocy.com/capitulos/30-gemma-serra-nestle/2025-10-070.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/ad530971-fb4e-48e5-bdc5-b0bb21248868/74e409547dd86382512e2fe85984a010a36e20b82f5f9ead82aa1a8026df01b5.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/ad530971-fb4e-48e5-bdc5-b0bb21248868/74e409547dd86382512e2fe85984a010a36e20b82f5f9ead82aa1a8026df01b5.jpg#30 Gemma SerraGemma Serra, Consumer Engagement Servies Manager en Nestlé, en NP*I. Cada social media specialist en Nestlé gestiona entre 5 y 6 marcas simultáneamente. Las…https://www.youtube.com/embed/fq2emm0n3Ws34582025-10-07yes https://npi.adsocy.com/capitulos/29-isa-de-la-vega-mycmo/2025-09-230.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/5cb2f23b-4991-4b47-a2ae-eed3aa7363f1/42a39e08d72323e01c4958324d5a8c675cad052a58e20fea61f3286c22639f7a.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/5cb2f23b-4991-4b47-a2ae-eed3aa7363f1/42a39e08d72323e01c4958324d5a8c675cad052a58e20fea61f3286c22639f7a.jpg#29 Isa de la VegaIsa de la Vega, creadora de contenido, speaker y fundadora en MyCMO, en NP*I. El riesgo de LinkedIn es crearse un personaje esclavo de las métricas. El…https://www.youtube.com/embed/yC4K4NoIZ-A34812025-09-23yes https://npi.adsocy.com/capitulos/28-fernando-siles-worten/2025-09-100.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/e34d361d-6d68-41d6-b8de-30c2f69701fe/c7d4767071b6955170f16de736ccc4e686af7a14cf36eef02f2fa25982486a2a.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/e34d361d-6d68-41d6-b8de-30c2f69701fe/c7d4767071b6955170f16de736ccc4e686af7a14cf36eef02f2fa25982486a2a.jpg#28 Fernando SilesHicimos más scroll que kilómetros, abusamos del modo avión y confiamos en que entre sol, chanclas y siestas nos llegara la inspiración… pero spoiler…https://www.youtube.com/embed/2AdDo5LB_SE39092025-09-10yes https://npi.adsocy.com/capitulos/27-jose-felix-arranz-y-juan-merodio-dentsu-story-lab-tekdi-institute/2025-07-020.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/30ee78d5-ac4d-44bf-830c-63d5844aad9b/caf0c0d9df7a1ec64b75e4dee0058e88cda7a72be8856a35c254b3175dace503.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/30ee78d5-ac4d-44bf-830c-63d5844aad9b/caf0c0d9df7a1ec64b75e4dee0058e88cda7a72be8856a35c254b3175dace503.jpg#27 José Félix Arranz y Juan MerodioQueríamos hablar de la #confianza en la era de la atención y así lo hicimos desde nuestro área de prescripción MediaLeaders. Y ya que estamos, ¿Cerramos…https://www.youtube.com/embed/hbwLwnwHGBc36712025-07-02yes https://npi.adsocy.com/capitulos/26-cristian-sanchez-ps21/2025-06-250.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/adcce634-2557-414d-8c65-3bc31b7997f7/c271aece9a184b4a3fd14905c1225c9ea8a5293b3bc190b4c60054af24837bc2.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/adcce634-2557-414d-8c65-3bc31b7997f7/c271aece9a184b4a3fd14905c1225c9ea8a5293b3bc190b4c60054af24837bc2.jpg#26 Cristian SánchezCristian Sánchez, Strategic Planner en PS21, ha venido a “Ni P*** Idea de Publicidad Digital” a recordarnos algo básico que a veces se olvida: la estrategia…https://www.youtube.com/embed/hsV0DIIX01I34352025-06-25yes https://npi.adsocy.com/capitulos/25-joe-perez-live-nation/2025-06-180.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/75d67075-122f-41d7-8f40-e916e37529e4/412d65369f8110fb21db2c14f4441849c750b2847de7343eb4c1e0ab85318000.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/75d67075-122f-41d7-8f40-e916e37529e4/412d65369f8110fb21db2c14f4441849c750b2847de7343eb4c1e0ab85318000.jpg#25 Joe PérezNos visita Joe Pérez, Head of Creative en Live Nation. Un regalazo de episodio donde hablamos de música (sí, la pasión por excelencia que mueve el mundo)…https://www.youtube.com/embed/zBsxka9qUno37802025-06-18yes https://npi.adsocy.com/capitulos/24-lucia-alvarez-mediabrands-content-studio/2025-06-100.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/b3c8dc8f-6e17-4d74-8993-a6bf92ab0cb5/5f2eba45b73ca8dcdea4fd022af760082a74ab09f84c71d5469b27bb089400bd.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/b3c8dc8f-6e17-4d74-8993-a6bf92ab0cb5/5f2eba45b73ca8dcdea4fd022af760082a74ab09f84c71d5469b27bb089400bd.jpg#24 Lucía ÁlvarezLucía Álvarez, Business & Operations Director en Mediabrands Content Studio de IPG Mediabrands, ha venido a ilustrarnos sobre ello y nos ha regalado una…https://www.youtube.com/embed/_I31twbjvgw21952025-06-10yes https://npi.adsocy.com/capitulos/23-juan-carlos-munoz-volvo-car/2025-06-040.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/0fa83f19-0b5a-4eb9-9009-27ae80309f1d/b1badfee91360ae01f8cbe1ba8cd55f38bfa8061f2d3d4da84200c5517277c5d.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/0fa83f19-0b5a-4eb9-9009-27ae80309f1d/b1badfee91360ae01f8cbe1ba8cd55f38bfa8061f2d3d4da84200c5517277c5d.jpg#23 Juan Carlos MuñozHoy hemos descubierto la parte más humana de la marca, tras el racional de Volvo. En este episodio, Juan Carlos Muñoz | Director de Marketing en Volvo Car…https://www.youtube.com/embed/WVbMxz8BMWY37062025-06-04yes https://npi.adsocy.com/capitulos/22-rocio-centeno-havasplay/2025-05-270.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/7f264db0-f4b1-4ab6-94e6-0b7a0e2b027f/d313f2633cd909d17b79d6ed082060b81d527fdb6b0dac1f99130054c80df1b7.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/7f264db0-f4b1-4ab6-94e6-0b7a0e2b027f/d313f2633cd909d17b79d6ed082060b81d527fdb6b0dac1f99130054c80df1b7.jpg#22 Rocío CentenoTe traemos la guía definitiva para no convertirte en el padre borracho de una boda, de la mano de Rocío Centeno, Social & Influence Brand Services Director…https://www.youtube.com/embed/rmLyshitTgk37272025-05-27yes https://npi.adsocy.com/capitulos/21-marta-prieto-moreno-ipg-mediabrands/2025-05-200.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/a5eb7a90-1b0c-4ca5-acf1-51ebe1524b9a/83a20f7012ded850016cf40d67120255e3310eda80819eb269759b18ad7f2520.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/a5eb7a90-1b0c-4ca5-acf1-51ebe1524b9a/83a20f7012ded850016cf40d67120255e3310eda80819eb269759b18ad7f2520.jpg#21 Marta Prieto-MorenoMarta Prieto-Moreno, Chief Digital Officer en IPG Mediabrands, en NP*I. Las marcas se enfrentan por primera vez a comunicar a 5 generaciones con códigos…https://www.youtube.com/embed/zW6zTHDgPBw37662025-05-20yes https://npi.adsocy.com/capitulos/20-sara-vicioso-groupm/2025-05-130.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/6b36f337-fe22-4ca6-9117-8b3fa7111a90/f87cf29d7ff7f0c6fd4b9d5734241f0be0baeba290cf88be5038476d70e77a6a.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/6b36f337-fe22-4ca6-9117-8b3fa7111a90/f87cf29d7ff7f0c6fd4b9d5734241f0be0baeba290cf88be5038476d70e77a6a.jpg#20 Sara ViciosoNosotros, en general, no tenemos ni p*** idea pero si hay alguien que sabe, y mucho, sobre marketing de influencia, es Ella. Sara Vicioso, Head of…https://www.youtube.com/embed/iT2Y3k4WsJE38652025-05-13yes https://npi.adsocy.com/capitulos/19-alvaro-penalba-l-oreal-paris/2025-05-060.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/7ec36dcc-38d3-4a43-bf5e-bb06243f0439/2f5cd6f3e5036a3c2fb4335f768881a430dfbfa961d9000fa710a3ee689d5057.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/7ec36dcc-38d3-4a43-bf5e-bb06243f0439/2f5cd6f3e5036a3c2fb4335f768881a430dfbfa961d9000fa710a3ee689d5057.jpg#19 Álvaro PeñalbaEl ROI no es siempre la historia completa y hoy Álvaro Peñalba | Digital Engagement Manager de L'Oréal París, viene a hablarnos de lo que realmente…https://www.youtube.com/embed/8D7zo2cBfGQ36972025-05-06yes https://npi.adsocy.com/capitulos/18-eduardo-serrano-tessera-services/2025-04-290.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/db710e8a-575c-4d45-98c0-fa3b5ca7c1da/acbb4b07fe6431ac6fb7416e625e189238786cff19ed8fa8b3892db4ed3c0e7b.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/db710e8a-575c-4d45-98c0-fa3b5ca7c1da/acbb4b07fe6431ac6fb7416e625e189238786cff19ed8fa8b3892db4ed3c0e7b.jpg#18 Eduardo SerranoLo que nunca se sabe de un proyecto que crece 300% cada mes… y todo lo que conlleva.https://www.youtube.com/embed/On1piz2y0HA30262025-04-29yes https://npi.adsocy.com/capitulos/17-anastasia-llorens-y-alvaro-florez-laliga-el-ruso-de-rocky/2025-04-220.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/0e3018a7-68ae-4c36-a5fe-fef7aaf6548c/2205feb5d41fcf4bd63f1e2ff7e3dd8038dbf3996436e83425dc0aced7965d85.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/0e3018a7-68ae-4c36-a5fe-fef7aaf6548c/2205feb5d41fcf4bd63f1e2ff7e3dd8038dbf3996436e83425dc0aced7965d85.jpg#17 Anastasia Llorens y Álvaro FlórezCharlamos con una súper dupla: Anastasia Llorens | Head of Advertising & Branded Content en LALIGA y Álvaro Flórez | Creativo en El Ruso de Rocky; sobre…https://www.youtube.com/embed/PFlesHhkKWY37432025-04-22yes https://npi.adsocy.com/capitulos/16-abraham-martin-pangea/2025-04-140.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/f98c5ffb-0e63-435f-9bbd-0c20b5b1c463/fbb4205bfbf38eb7a3f47d5778c15b5c23be796424833f780dde9ed129a4758d.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/f98c5ffb-0e63-435f-9bbd-0c20b5b1c463/fbb4205bfbf38eb7a3f47d5778c15b5c23be796424833f780dde9ed129a4758d.jpg#16 Abraham MartínCharlamos con Abraham Martín | CMO en Pangea, hablado sobre la estrategia de marketing que hay detrás de su concepto de marca, la importancia de la…https://www.youtube.com/embed/0AGF_bbL05Y33062025-04-14yes https://npi.adsocy.com/capitulos/15-andrea-vicentti-y-sabela-zumalacarregui-medialeaders/2025-04-010.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/c59c058e-db99-4bab-9933-85b82d710987/3bdee8d9e7a9fd1e284e6b8555f26fe1006453aeb128cc9a7f6daeca634a13d2.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/c59c058e-db99-4bab-9933-85b82d710987/3bdee8d9e7a9fd1e284e6b8555f26fe1006453aeb128cc9a7f6daeca634a13d2.jpg#15 Andrea Vicentti y Sabela ZumalacárreguiHemos charlado con Andrea Vicentti y Sabela Zumalacárregui de MediaLeaders sobre la motivación del proyecto, sobre la importancia de tener prescriptores de…https://www.youtube.com/embed/11zNp0zogb835612025-04-01yes https://npi.adsocy.com/capitulos/14-benito-marin-ias/2025-03-250.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/e0c00780-c436-4c3c-acaf-34560d16c71c/993bebcff325bde4c07be12ceadcdd492be829b1c47cfabbdf210023b53b851b.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/e0c00780-c436-4c3c-acaf-34560d16c71c/993bebcff325bde4c07be12ceadcdd492be829b1c47cfabbdf210023b53b851b.jpg#14 Benito MarínCharlamos con Benito Marín | Director of Costumer Success - Spain & Portugal en IAS, sobre la evolución de Brand Safety a Brand Suitability, sobre los KPIs…https://www.youtube.com/embed/yFWa1uhl9zc40512025-03-25yes https://npi.adsocy.com/capitulos/13-tamara-jurado-banco-sabadell/2025-03-180.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/979983f4-672f-4802-81a5-aceec18e982c/a9898a26a4239d22ef91c95d5ab9df8771e07a5f9002c1d883c9bce1243de6f0.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/979983f4-672f-4802-81a5-aceec18e982c/a9898a26a4239d22ef91c95d5ab9df8771e07a5f9002c1d883c9bce1243de6f0.jpg#13 Tamara JuradoCharlamos con Tamara Jurado | Directora - Medios y Captación Full Funnel en Banco Sabadell sobre la importancia de entender a audiencia, de la segmentación…https://www.youtube.com/embed/xr_FAGmOw2M31162025-03-18yes https://npi.adsocy.com/capitulos/12-paula-torres-creo/2025-03-140.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/11095573-df9a-4a80-817e-074db314f655/0187501f71ba1b67d87671d71195e2f159c05e466eaf8f51da34306bfe18681e.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/11095573-df9a-4a80-817e-074db314f655/0187501f71ba1b67d87671d71195e2f159c05e466eaf8f51da34306bfe18681e.jpg#12 Paula TorresCharlamos con Paula Torres | Head en CREO sobre el papel del influencer en las campañas de social media, del poder de la credibilidad en las redes sociales…https://www.youtube.com/embed/seUFAiwW7Pc30862025-03-14yes https://npi.adsocy.com/capitulos/11-gabriel-ladaria-ing/2025-02-190.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/358447d2-cecd-4b64-91f5-c15b0a9467b0/06fe28ffa65103ecdc16d98def10dd496d4795a526268df9e0f38ae0f2ea49f4.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/358447d2-cecd-4b64-91f5-c15b0a9467b0/06fe28ffa65103ecdc16d98def10dd496d4795a526268df9e0f38ae0f2ea49f4.jpg#11 Gabriel LadariaGabriel Ladaria, Head of Brand, Marketing and Communication en ING España&Portugal, en NP*I. La fórmula IKEA: insight relevante, propuesta de marca y…https://www.youtube.com/embed/Xei5EdgTZNY36362025-02-19yes https://npi.adsocy.com/capitulos/10-leticia-perez-de-camino-y-gabriela-campbell-gomez-ac2ality/2024-12-260.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/fa094600-6fd1-487e-82e0-89e7db330f92/6d97308f69e97d07c6870a76a1f9dc0e68b8ac24e9523d7c5d1b069a2046021c.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/fa094600-6fd1-487e-82e0-89e7db330f92/6d97308f69e97d07c6870a76a1f9dc0e68b8ac24e9523d7c5d1b069a2046021c.jpg#10 Leticia Pérez de Camino y Gabriela Campbell GómezLeticia Pérez de Camino y Gabriela Campbell Gómez, Directora General y Founder en Ac2ality, en NP*I. En Actuality la marca se integra de forma orgánica: el…https://www.youtube.com/embed/B36_PH6lB2434512024-12-26yes https://npi.adsocy.com/capitulos/9-lorena-poza-bizum/2024-12-050.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/cdd3530c-2235-4d1f-b95c-82bb08ad87ce/b7f0eec1b54e67f5bfddd800bc9852b86837b64c691a8b38d6ad47e894897b26.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/cdd3530c-2235-4d1f-b95c-82bb08ad87ce/b7f0eec1b54e67f5bfddd800bc9852b86837b64c691a8b38d6ad47e894897b26.jpg#9 Lorena PozaLorena Poza, Responsable de Comunicación, Marketing y Sostenibilidad en Bizum, en NP*I. Bizum se posiciona como marca de disfrute, no de pagos, aunque su…https://www.youtube.com/embed/u0y8GfXjgeM31802024-12-05yes https://npi.adsocy.com/capitulos/8-ana-iglesias-dosprimeras/2024-11-280.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/a42326a4-0c94-4433-a8cd-628650fef6a3/2b8284a58b6532902a707d9a43dbae8407da52afa5cd7bfd9f0eaadaf54e8563.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/a42326a4-0c94-4433-a8cd-628650fef6a3/2b8284a58b6532902a707d9a43dbae8407da52afa5cd7bfd9f0eaadaf54e8563.jpg#8 Ana IglesiasAna Iglesias, CEO Fundadora en Dosprimeras, en NP*I. Montó Dos Primeras antes que MasterChef, aprovechando que en Instagram apenas había marcas y sí…https://www.youtube.com/embed/oNMwZKspWgI29232024-11-28yes https://npi.adsocy.com/capitulos/7-inigo-vallejo-octopus-energy/2024-11-220.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/b5f3bd3e-ddc3-43dd-8050-fae0a776557f/a5e1c9d9efe7cd696cb76ccc34417974c45b9638ef4ed5efcd5e3cb699f20544.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/b5f3bd3e-ddc3-43dd-8050-fae0a776557f/a5e1c9d9efe7cd696cb76ccc34417974c45b9638ef4ed5efcd5e3cb699f20544.jpg#7 Iñigo VallejoIñigo Vallejo, Brand Manager en Octopus Energy, en NP*I. El spot grande perdió relevancia frente a acciones integradas donde la marca es facilitadora, no…https://www.youtube.com/embed/B0QND968DhM31782024-11-22yes https://npi.adsocy.com/capitulos/6-ricardo-zafra-pernod-ricard/2024-11-140.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/5bb66d40-73c3-45c4-9943-38424e73dec5/ccf79e54e85569a7698375c8e4b367e2c4130cf4079c6e83776d97e1d3d4af75.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/5bb66d40-73c3-45c4-9943-38424e73dec5/ccf79e54e85569a7698375c8e4b367e2c4130cf4079c6e83776d97e1d3d4af75.jpg#6 Ricardo ZafraRicardo Zafra, Marketing Leader | Driving Brand, Consumer, Transformation & Business at Scale en Pernod Ricard, en NP*I. En Pernod Ricard ya demuestran que…https://www.youtube.com/embed/0Vi_fLcqXXA28282024-11-14yes https://npi.adsocy.com/capitulos/5-rodrigo-gonzalez-uber-advertising/2024-11-080.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/776fb62c-d5e3-4812-8241-468dff8eba87/e8c4369c28f193b0c4c0b1bcaf17aa3730a50250bb7114e9258005901e2e5e7e.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/776fb62c-d5e3-4812-8241-468dff8eba87/e8c4369c28f193b0c4c0b1bcaf17aa3730a50250bb7114e9258005901e2e5e7e.jpg#5 Rodrigo GonzalezRodrigo Gonzalez, Head of Advertising en Uber Advertising, en NP*I. Uber Advertising superará los 1.000 millones de euros en 2024, solo dos años después de…https://www.youtube.com/embed/gK9BUjW3sE031612024-11-08yes https://npi.adsocy.com/capitulos/4-aurea-carrion-grosso-napoletano/2024-10-250.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/fd046b07-1b7e-4b98-aa52-08f65d77e66f/ae4a329b0fd5a346ef76bcb471e8b27ae0e69e99b38a49dc66965de91f9a22ec.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/fd046b07-1b7e-4b98-aa52-08f65d77e66f/ae4a329b0fd5a346ef76bcb471e8b27ae0e69e99b38a49dc66965de91f9a22ec.jpg#4 Áurea CarriónÁurea Carrión, Marketing Director en Grosso Napoletano, en NP*I. Grosso es más que pizza: la audiencia valora el humor y los memes tanto como el producto…https://www.youtube.com/embed/Ki5SxLb5yCM37802024-10-25yes https://npi.adsocy.com/capitulos/3-daniel-martinez-weroad/2024-10-170.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/23dff142-2ac1-447e-b0fe-a43c0f377983/7dc99c5ef5a9af83d2d22507f38095e68443c2b2a9f6382ea332eb6a09d3cee1.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/23dff142-2ac1-447e-b0fe-a43c0f377983/7dc99c5ef5a9af83d2d22507f38095e68443c2b2a9f6382ea332eb6a09d3cee1.jpg#3 Daniel MartínezDaniel Martínez, Marketing Leader en WeRoad, en NP*I. El 85% de las ventas eran last minute a 15 días de la salida. Doble estrategia: always on más…https://www.youtube.com/embed/xBk3Z3lNRdo38422024-10-17yes https://npi.adsocy.com/capitulos/2-jose-felix-arranz-dentsu-story-lab/2024-10-100.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/114aa18e-c0cf-4f99-9d91-4817b955c55b/d99230095cb9a2f1be0abeeb9e17352b3a04ff68954aa09d9acbc8d0c60e9bc1.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/114aa18e-c0cf-4f99-9d91-4817b955c55b/d99230095cb9a2f1be0abeeb9e17352b3a04ff68954aa09d9acbc8d0c60e9bc1.jpg#2 Jose Félix ArranzJose Félix Arranz, Influencer Marketing Business Lead en Dentsu Story Lab, en NP*I. El influencer debe venderse como medio con audiencias, no solo por…https://www.youtube.com/embed/3FCXPS7jPH834652024-10-10yes https://npi.adsocy.com/capitulos/1-daniela-rodriguez-soy-olivia/2024-10-030.9https://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/475f2d16-50dd-44ce-9608-5f577fcdbb81/d1929cab787a619ecc605c1f2ec99e1116879cb88cb658b6ea19f69eb7fcd0be.jpghttps://cdn-shapi.appns.cloud/cdn-cgi/image/width=1280,height=720,quality=78,format=auto,fit=cover/podcast/portada-original/475f2d16-50dd-44ce-9608-5f577fcdbb81/d1929cab787a619ecc605c1f2ec99e1116879cb88cb658b6ea19f69eb7fcd0be.jpg#1 Daniela RodríguezDaniela Rodríguez, Co-Founder en Soy Olivia, en NP*I. Fue de las primeras en exigir medición trazable en campañas con influencers cuando la industria las…https://www.youtube.com/embed/oC9JmkI4Eik34742024-10-03yes https://npi.adsocy.com/invitados/jose-angel-cuadrado/2026-11-050.7https://cdn-shapi.appns.cloud/cdn-cgi/image/width=600,height=600,quality=78,format=auto,fit=cover/podcast/invitados/f9e4157b-9da1-4f67-98e3-60cc06b9a6d7/c3946bf91135930f5d87138a5774ff51f3241423882de02dff95d077dacdaff4.jpg https://npi.adsocy.com/invitados/laia-alarcon/2026-10-280.7https://cdn-shapi.appns.cloud/cdn-cgi/image/width=600,height=600,quality=78,format=auto,fit=cover/podcast/invitados/2c96f208-a4be-4390-85ee-df21f6bd1b4a/83c4a21a41e790ebee395f5e8b048fa4a11f676d817cebf30932d08dc2efddaa.png 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